Until I saw how Travers Beynon was living, I had never considered quitting before, but now I might! The tobacco tycoon AKA Candyman is really stretching my ten bucks a month on a nasty habit. The Aussie playboy has built up a huge following on Instagram and is known for his party lifestyle so I had to ask, just who is Travers Beynon? Born in Melbourne in March 1972, Beynon is the heir and managing director to the FreeChoice tobacco empire. Founded by his parents Trevor and Sandra, who live on the Gold Coast, the company claims to run more than 200 stores around the country. Beynon describes himself as “a cross between The Great Gatsby, Hugh Hefner, The Wolf of Wall Street and Tony Stark, with a taste for Versace, who can easily turn into a Willy Wonka character”.